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FORT WORTH, Texas (Jan. 14, 2004) - With the excitement
and promise of a new year, Buxton, the leader in customer
research, has launched a fresh corporate branding campaign
that includes a new streamlined logo, reflecting the
company's focus for the future and commitment to its
clients. The new branding includings company collateral
materials, a new advertising campaign, trade show presence
with a new state-of-the-art multi-functional booth and
new Web site.
"The goal of this initiative is to strengthen
the Buxton brand and take our company to the next level,"
said Tom Buxton, president and CEO. "We want people
to identify Buxton as the company that provides unique,
industry-leading customer research products to major
retail firms and communities throughout the United States.
Our new branding now reflects who we are and where we
are going."
Buxton's updated logo, which preserves elements of
the company's original logo, is a deep forest green
bold typeface with a vibrant splash of golden sunset
yellow striking through the "x" like the tail
of a comet. The company's tagline, IDentifying Customers,
is strategically positioned under the Buxton name to
emphasize the company's mission. The design more clearly
projects the company's strength and focus, while maintaining
its brand recognition as a cutting-edge company known
for its state-of-the-art technology and product innovation.
Since 1994, with its CustomerID product, Buxton has
been identifying customers and site locations for hundreds
of retailers, based on extensive psychographics research
that accurately analyzes individual lifestyle, behavior
and buying patterns. CommunityID is a state-of-the-art
research product designed specifically for use in community
economic development programs, providing cities with
clear, precise and meaningful direction in order to
effectively market their communities to retailers and
restaurateurs.
Among Buxton's 600 clients are Pier 1 Imports, Bass
Pro Shop, 7-Eleven and more than 50 cities throughout
the United States.
Contact: jc@interstargroup.com
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