Industry Veteran Bill Rucker Is A Well-known Leader In The
Custom Motorcycle Industry

FORT WORTH, Texas (March 15, 2004) - Well-known custom motorcycle innovator Bill Rucker today announced the launch of Rucker Performance, which will produce custom motorcycles for discriminating motorcycle enthusiasts. The new venture, located in the Fort Worth suburb of Haltom City, will design and build distinctive high-end bikes that feature the innovation and quality that Bill Rucker is widely known for.

Rucker, who was one of the co-founders of American IronHorse motorcycles, intends to take his vision for quality custom machinery to the next level. Rucker Performance will follow the award-winning entrepreneur's personal blueprint for success.

"Rucker Performance will live and breathe by my personal vision to build innovative, cutting edge bikes that offer the kind of quality, performance and exclusivity that a discriminating buyer wants," said Rucker. "Our small production volume will allow us to give each customer the personal attention and perfection they deserve and expect with a high-end motorcycle."

Rucker has assembled a team of some of the best motorcycle craftsmen and designers in the business that will work with him at the Haltom City production facility. He'll back up that team with a number of handpicked dealers around the country who will provide the kind of sales and service support that matches the quality and performance of the Rucker Performance bikes themselves.

"While we're deadly serious about achieving our goals and taking our custom bikes to the next level, one of the things I've said all along is that we're going to have fun doing it," Rucker said. "Toward that end, I'm quite sure the staff we've assembled shares my enthusiasm and fun-loving attitude. I'm confident our customers will immediately feel and appreciate it when they see, and ride, one of our Rucker Performance motorcycles."

That feeling is definitely in evidence at Rucker Performance. Its production, showroom and parts facility at 5518 Belknap in Haltom City was originally built as an automobile dealership many years ago. For example, the bar stools at the parts counter reflect a bygone era when enthusiasts could sit around and discuss the latest performance ideas or tell stories that had others shaking their heads in disbelief. Rucker insisted that the familiar parts counter stools stay and that his motorcycle and performance experts be available to join in on any discussion or help his customers in any way possible.

Another sign of the Rucker mentality and dedication to his products: before the first new motorcycle was ever built at Rucker Performance, Bill, his wife and a couple of friends took off on a motorcycle journey that lasted several weeks and covered many thousands of miles. Besides seeing some terrific scenery and visiting most of the national parks west of the Mississippi, Bill found something else even more important.

"I wanted to revisit, and recapture, that freedom and spirit of the road that you only find on a motorcycle," he says. "Those of us who build custom bikes sometimes don't have the time to actually ride as often as you might think. I wanted to make sure we always remember exactly why we do this and then translate that feeling directly into the custom motorcycles we build for our customers."

So far, it seems to be time, and miles, well spent.

Contact: ts@interstargroup.com