Our Specialties
Tourism & Hospitality

InterStar's expertise in tourism and hospitality marketing has helped put many tourism venues "on the map" and build impressive audiences for major events and attractions.

Our clients include hotel properties, management groups, food and beverage companies, tourist destinations, attractions and events. We have worked with convention and visitor bureaus, chambers of commerce and other institutions including museums, non-profit organizations and sports marketing groups.

"The World's Largest Honky Tonk," generating international awareness for entertainment giant, Billy Bob's Texas. We developed the first marketing campaign for the Stockyards National Historic District, now one of Texas' most popular tourist areas. And InterStar's publicity efforts focused global attention on "Soviet Space," a major exhibition of historic space artifacts.

From strategic planning through creative marketing and public relations for projects large and small, InterStar campaigns are designed to make an impact. Build audiences. Create promotions that are both successful, and profitable.

Representative Tourism & Hospitality-Related Projects

Soviet Space Exhibit
International Tourism Conference, Argentina
Stockyards National Historic District
Fort Worth Museum of Science and History
International Sister Cities Conference
National Cutting Horse Association
Convention & Visitors Bureaus
Billy Bob's Texas
Omni Theater
Hyatt Regency Hotel
World Gymnastics & America's Cup Gymnastics Competitions
National Trust for Historic Preservation
Celebración México
Pier 1 Imports

Soviet Space Exhibit
When the Fort Worth Museum of Science and History (one of the largest in the U.S.) celebrated its 50th anniversary, InterStar created an award winning campaign to promote this major international exhibition of Soviet space artifacts. Through publicity, special events and fundraising efforts, the agency generated a 97% awareness level of this stellar event in the Dallas-Fort Worth region, as well as network and international media coverage.
back to top

International Tourism Conference, Argentina
InterStar developed and presented two workshops on marketing for rural tourism at the 5th International Tourism Conference in Santa Rosa, La Pampa, sponsored by Consejo Federal de Inversiones (CFI, the Federal Investments Council of Argentina).

The agency presented the workshops and case studies a second time via satellite from Buenos Aires, reaching more than 300 tourism representatives across the country. InterStar also consulted with officials of the historic and agriculturally rich province of Tucumán, Argentina on developing its resources for tourism.
back to top

Stockyards National Historic District
InterStar was selected to develop the first strategic marketing plan for the Stockyards to establish the area, with its rich western heritage, as an attractive destination for tourists and visitors. A key challenge was to promote the district aggressively while not "promising more than the area could deliver." The agency's strategic plan focused on the area's heritage: music, its orientation to livestock and agribusiness, its "Old West" charm, as well as the area's popular ethnic food, crafts and western wear.

Marketing included a new graphics identity featuring the legendary longhorn, along with signage, information materials, a community relations program and aggressive media relations. Alliances were formed with merchants, the city, tourism groups and others for the purpose of working toward common marketing and promotional goals.

Results yielded heavy regional publicity and, ultimately, international media attention including a major feature in a prominent Japanese country music magazine. The area now attracts more than 1 million visitors a year.
back to top

Fort Worth Museum of Science and History
InterStar served as agency of record for this popular museum, one of the top tourist attractions in North Texas, with more than 1 million visitors a year. The agency's media relations and special events efforts helped increase regional and national awareness for the well respected museum.
back to top

International Sister Cities Conference
When the prestigious International Sister Cities annual conference was hosted by the City of Fort Worth, InterStar coordinated publicity efforts to bring regional and national attention to the organization's outstanding people-to-people efforts. InterStar's publicity program generated the most media coverage ever received for an annual conference in the international organization's history.
back to top

National Cutting Horse Association
InterStar served as agency of record for NCHA for several years, with the objective of increasing awareness and recognition for the national association at home, and throughout the U.S. The agency's efforts led to greatly increased respect for the major economic impact generated by NCHA, as well as strong local community support.
back to top

Convention & Visitor's Bureaus
When the City of Grapevine, Texas wanted to raise its profile and promote its colorful heritage and choice location adjacent to one of the world's largest airports, InterStar was selected to help put Grapevine "on the map." InterStar has worked with many Convention & Visitors Bureaus, advocacy groups and festival organizations to successfully promote tourism through public relations, marketing and special events.
back to top

Billy Bob's Texas
InterStar managed publicity efforts for the original grand opening of Billy Bob's Texas, one of the largest music entertainment centers in the U.S. The event attracted more than 6,000 attendees and 600 media representatives from across the country. Promotional efforts generated national and international attention for "The World's Largest Honky Tonk," as well as the Fort Worth-Dallas region.
back to top

Omni Theater
InterStar was retained to coordinate grand-opening publicity efforts and create a major image-building program for this world-class Omnimax theater located in the Fort Worth Museum of Science and History. Results included extensive regional coverage, helping establish the Omni as the second-largest tourist attraction in North Texas. The agency later coordinated public relations and advertising programs for several Omni film features.
back to top

Hyatt Regency Hotel
Following renovation of the historic Texas Hotel and rebirth as a Hyatt Regency property, InterStar created an imaginative campaign to launch the new hotel property. The agency handled ongoing hospitality promotions and also worked with management to host chefs from Hyatts around the country during a regional conference with a unique western night in Fort Worth.
back to top

World Gymnastics and America's Cup Gymnastics Competitions
With minimal lead time, InterStar served as public relations agency for these highly prestigious events, mounting aggressive campaigns to bring national and international attention to this popular sport and to the events' host city.
back to top

National Trust for Historic Preservation Conference
InterStar managed public relations efforts for the National Trust for Historic Preservation's annual conference in 1995. The award-winning program generated extensive local and regional media coverage and was credited with helping lift attendance to record levels.
back to top

Celebración México
To spotlight its rapidly growing air service to Mexico, Dallas/Fort Worth International Airport hosted a special reception for visiting dignitaries, public officials and community leaders. InterStar helped plan, coordinate and publicize this successful celebration, yielding extensive publicity and goodwill regionally, as well as in prime markets of Mexico.
back to top

Pier 1 Imports
Pier 1 Imports, one of the largest specialty retailers in the U.S., is a generous sponsor of public service projects that "give back" to local communities. InterStar has assisted Pier 1 in promoting many of its service projects, including the Komen Foundation's Race for the Cure, benefiting breast cancer research. The agency's publicity efforts helped build recognition and record attendance for Race for the Cure events in cities throughout the United States.
back to top